10 Ways Print Advertisements Grab Our Attention

Everyday everywhere, we see ads which not only call our attention but make us think about it – be it we recall the brand/product or not. The important thing is, advertisers want our attention, because after all, they need us to imprint whatever their point is subliminally. Probably into our hearts. Maybe into our souls (yes, every marketing advertisement aims to do just this) – in order for us to know and remember what they’re selling.

Of course, just like the concept of beauty, every advertisement’s effect depends on the eye of the beholder. But really, every advertiser wants their work to get everybody’s attention.

So as you traverse through the list, the ranking bases on only one thing: from how effective it is for everyone to notice and remember regardless of what they’re actually advertising.

Image

10. “Revolutionizing the Trend” Ads

One way every visual ads have made impact all throughout history is simply by creating a different design compared to what is trending. Why? Due to competition of their time. Every advertiser needs to stand-out from the crowd and make sure their ads are different no matter how great or absurd their audience would see (of course, this would need to combo with a good idea for their product/service in the first place).

 

One example of this is the minimalist ads – why would anybody think to place their product so little in the ad? Competition. Another would be abstract ads – do you really need an explanation why that doesn’t work for everyone?

 

Image

9. Riddle Ads

Simply clever… opposite of straight-to-the-point ads, these get us mostly by putting a weird albeit unique image, then mixing in a one or two lines of text which makes us go “hmm… what is this conveying?” – which in turn, nets us into giving second thought in it. The image doesn’t have to be necessarily surprising though, even a minimalist ad with a cool concept can make anybody think it through thereby memorizing the message of the ad (LINK 3). Also, these ads are fairly recent which had gone through the revolutionary trend ads; advertisers needed to come up with new ways to make well educated people think about it. And also, most of these riddle ads are minimalists, since these tend to give us a simple image with deeper context.

 

Very effective when it comes to retention though of course, not all are well educated enough to grasp the idea being given (come on now, you do get this ad right?). Some who are naturally uncurious will definitely pass the page by.

 

Image

8. 3D ads

Only recently thought by advertisers and greatly regarded as the “cool” ads today, these are print ads that have been given an upgrade to get more attention. “Upgrades” range from adding a sculpture to defacing the ad itself – almost making it look like half-print, half-sculpture type of print ad.

 

Thought mostly these are billboards or another type of guerilla ads – but mainly ones easily found at public places in order to get more attention to larger the audience. These could sometimes slow us down and make us ask ourselves “what’s this/that?” and its purpose of being placed there similar to riddle ads.

 

Image

7. Creepy / Scary Ads

Anything hair-raising will definitely get our attention. Of course, these ads rely on what generally are scaring/creeping most people out. Fear actually creates a sense of uncertainty within us which makes us avoid that fear as much as possible. But when that fear is used in ads, they create a strong impression to us in which it portrays powerful emotions such as disgust. 

Their strategy falls in not everybody having the same underwear-peeing perception of some things due to people having different outlook on what scares them. Some would even be more scared of heights than monsters under their bed, some at narrow spaces than aliens living under their bed, and some disgusted at tampons rather than exploding alien zombies. Though there are certain factors used in ads that will surely affect all of us that have “fear” subliminally lobbed within such as accident, death, introversion, sickness, aging, etc.

 

Image

6. Pain-relaying Ads

Every person knows pain. We felt it before and we will feel it again – at least that’s what advertisers are basing upon in adding painful images to their ads. It’s due to everybody being able to relate to it, especially when it is physical (hooray for masochists!). How about emotionally painful? Well, not everyone relates to it, specifically people who were born getting spoiled on their luck in this world. 

Quite similar to #7 for some if they’re scared of pain (hooray again for masochists!). Then again, we see this somewhat as more horrifying than the latter due to the visual image messing with our brain, relaying to us that we empathize with the person in the ad feeling the pain (boo for insensitive people).

 

Image

5. Sexually Driving Ads

Opposite of the two I’ve mentioned so far, these ads will pump our blood especially to parts that make use of our sexual primal instincts. These simply turn our libido on. Our basic instinct as a human being, derived from the evolutionary tree of animals to humans, is to thrive and procreate – meaning it is natural for us to make decisions that have a lot to do with sexuality. And since it is embedded on us, it will always have a big influence in our way of thinking whether we like it or not. 

The only way not noticing these depends on how innocent we are, like a child. And of course, the sexual imagery’s enticement also depends on how experience the audience is – let’s just say that mature ones will not get affected as much as those going through puberty.

 

Image

4. Loving Ads

Images used here make us think “Aww… I wish I had family/friends/a lover like that”. Indeed, everyone longs for some good loving. It gives importance to the basic aspect of a community in which every single individual person learns their basic values as an individual: person/people to be trust and live with. These are ads that we see portraying happy and content people being with each other and the product/service the advertiser is actually selling. Specific audience for these is working class who are working and taking life seriously for their family.

 

Yet, not everybody will take it seriously because apparently, they think shallowly about love – meaning they’re not close to their family, they take their friends for granted, etc. (hateful ones).

 

Image

3. Controversial Ads

These are the type of ads that get promoted due to their nature. Being controversial means being talked about by many, and those many arguing whether it is right to advertise this image or not. Yet that’s what exactly helps promote these ads, that’s why advertisers simply think of something that generally makes people hate and love their work to the extreme – using exaggerating images that are culturally acceptable to some, and unacceptable to many (yes, provoking more means more disputing which give it more chances to be talked about). Also, these are ads that may relate to other types of ads (yet given justice as to why this has a category of itself).

 

Do you actually care about these? Many do, depending on the image used, but not everybody. And of course, these type of ads die by being forgotten or getting out of trend.

 

Image

2. Multi-sensory Ads

Similar to 3D ads yet, instead of being able to only see, you will want to smell, feel, probably taste and then make love with it. Seriously, these ads do not aim to visually appeal alone, but entices your other senses as well. These are also type of guerilla ads but generally produced in magazines or in the product themselves in order to hook its audience one by one unlike the 3D ads. Advertisers may lace it with perfume (best for, well, perfume ads), add texture so as your fingers slide through the ad, you may feel touching the real thing (great for clothes or fabrics). Also these ads are the so-called future of advertising, Augmented Reality ads which are mostly seen as a type of gimmick.

 

Few would actually be disappointed with these ads, perhaps due to improper placement of the ad in its media, how it was handled, etc. – mostly external factors that do not have anything to do with the ad. Yet the important thing is, these ads not only make you remember them by seeing them, but also by using your other senses.

 

Image

1. Religious Ads

Some might say these ads belong to controversial, indeed these are, yet these belong to another category simply because religion is broader and different than culture. All individual has a certain belief instilled within where religion pulls from, encompassing principles, hardened philosophies, and even culture. Culture on the other hand is much simpler, being the way or how an individual lives: talks, eats, walks, etc.

 

This type of ad goes numero-uno for simply being the widest ranging ad which will affect people by groups, churning their individualistic ideals, making them as one idea turning into a belief (Try stepping on this and you’ll find bashers all around the world).

Even the symbols pertaining to religion and used as ads alone make people wild beyond any animal.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s